The CWIF
ROLE: SOLO-SHOOTER
PRODUCED BY AIDAN JOSEPH MEDIA
Marketing Sheffield approached me to create a video to promote the 2025 edition of the Climbing Works International Festival. This coverage was part of the new Sheffield Inspires branding campaign, featuring artwork by artist Rob Lee.
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The world renowned competition took place in March of 2025, and we took the opportunity to ask the international climbing athletes attending the competition about Sheffield's reputation as the UK's climbing capital and overall inspiration in the sport.
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Following a successful 2025 campaign, I was asked back again to shoot the 2026 and final CWIF. This time, I created a series of 5 videos showcasing individual athlete spotlights, and the creation of a hand painted mural in the Sheffield Inspires design - created by Rob Lee.
Mark Mobbs
Marketing Lead
"Aidan was brilliant to work with. Picked up the brief, understood it, went above and beyond in delivering to a really high standard, and was generally a pleasure to work with. What more can you ask for?!"
CWIF 2026 - ROB LEE PAINTING
CWIF 2026 - ATHLETE SPOTLIGHTS
SHAUNA COXSEY
CLOE COSCOY
REI KAWAMATA & SOHTA AMAGASA
TOBY ROBERTS
CWIF 2025 - SHEFFIELD INSPIRES THE ART OF CLIMBING
